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An Interview with CEO Hank Zbierski...



          Isotropic Networks:



          Prospering in an Era



          of Consolidation






          Satellite service integrators are being              are advantages; I don’t know that any
          challenged as never before. Competition              consolidating companies are better off.
          is rampant. Mobility markets are under
          pressure as cruise vessels and aircraft cut          Take Speedcast for example, they acquired

          back on bandwidth demand. Even the large             small companies, but the companies’
          integrators are struggling, and one of the           integration proved immensely challenging,
          largest, Speedcast, is going through the             and ultimately lead to bankruptcy.
          bankruptcy process.
                                                               Marlink, while it’s not struggling, is going
          Yet, amid the carnage, Isotropic Networks, a         back to its investors to raise more money.
          family-owned, independent business based             Inmarsat had to purchase Globe Wireless

          in Lake Geneva, Wisconsin, has managed to            because they didn’t want to write off the
          buck the business’s restrictive economics            debt, and RigNet is still struggling as they
          and prosper. To find out how out the                 try to re-invent themselves after acquiring
          company has fared so well, we met with the           Intelie and Cyphre.
          CEO and Founder, Hank Zbierski.
                                                               At Isotropic, our approach is completely
          SMW: The satellite integration business              different. We have a deep understanding of
          is hugely competitive. Companies like                the technology and an in-depth familiarity
          Speedcast, Marlink, Inmarsat, RigNet, and            with our clients’ businesses; this pairing
          others buy substantial amounts of satellite          allows us to see the solutions and services
          capacity, resulting in economies of scale. In        we provide in a unique light.

          this environment, many small integrators
          have been unable to compete and have                 Every day, we ask: Is this client better off
          been acquired. Despite the consolidation             because they are doing business with us?
          and its economic advantages, Isotropic has           Taking this honest and sincere approach to
          managed to remain independent. What’s                doing our business is critical to the success
          your secret?                                         we achieve, and has enabled us to grow

                                                               and prosper. We do not have the pressure
          When I look at the market and how many               to raise money or answer to investors or
          players are faring, I am not sure there              bankers.




          Satellite Mobility World October 2020
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